Release Date: April 17th, 2014

Sponsored by the professional HR media HRoot, China Human Resource Service Expo 2014 was held in Shanghai on April 16th, 2014. The scale of the exposition was unprecedented with the presence of over 8,000 corporate HR management elites. ATA appeared in the exposition with three major products relating to “Talent Assessment”, “Test Delivery” and “Career Capabilities Development”. In the exposition, Mr. Yang Hua, Director of Professions Power Institute, and Ms. Wang Qiushi, Senior Consultant of ATA Assessment Research Institute, gave speeches titled “How to Establish Corporate Sales Talent Training System” and “Technology and Big Data Enable You to See the Beauty of Assessment” respectively, and shared the latest trends and practical ideas of career capabilities development and talent assessment with the audience.

ATA has 15 years of experience in providing talent assessments, recruitment and testing services. Based on such broad experience in serving corporate clients, Professions Power Institute was established by Cheng-Yaw Sun, CEO of ATA, in 2014. The institute has an experienced instructor team which specializes in various levels from strategic planning to individual execution. The instructors all come from senior management of international companies with varieties of practical experience. With practicality in mind, Professions Power Institute has developed a training system which has a full range of competency models and evaluation solutions for different job positions. The career capability training system, with the integration of training and assessment, enables corporate HR departments to conduct targeted training, supervise the training process and quantize training results, which will practically help companies improve the competence of their employees in an optimized manner. The first appearance of ATA in a HR industry exposition attracted the attention of many corporate HR departments, media and industry practitioners.

Our ‘Norm’ established over the years is the fundamental basis of the reliability, validity and accuracy of an assessment product. ATA’s talent assessment service was launched in 2000. After 14 years of accumulation, ATA’s norm database has included over 5 million objects with an annual growth of over 1 million, which ensures ATA’s leading position against its competitors and confirms the recognition from corporate clients to ATA’s talent assessment product.

With 15 years of experience in test delivery, ATA has provided professional services for administrations of tens of millions of tests sponsored by government agencies and corporate clients through a delivery network of over 3,000 test centers across the country. ATA has the capability to administer large-scale offline computer-based tests across the country and worldwide. In addition, ATA’s online testing system, leveraging on innovative technologies including the Internet, cloud computing and big data, enables even more flexible and efficient test administrations for corporate clients.

One of the highlight sessions in the exposition was the “Sales Functionality Development Training System” presented by Professions Power Institute. The system, with the integration of training and assessment, enables corporate HR departments to conduct targeted training, supervise the training process and quantize training results, which will practically help companies ultimately improve the competence of their employees. This corporate training product received extensive attention at both the ATA booth and the exposition site.

In the past 15 years, ATA has been dedicated to helping corporate HR departments assess and improve the competence of their employees, as well as promoting the improvement of the existing HR management model in the aim of establishing core competence for corporate HR departments. ATA, as a senior HR service provider, will be attending HRoot Expo Shenzhen to be held on May 8th, 2014. Stay tuned!

* Follow “ATA 人力智库” on WeChat to acquire ATA’s world leading assessment product account and to participate in the corporate training system building workshop


(If there is any inconsistency or conflict between the English and Chinese versions, the Chinese version shall prevail.)