Date: 12/03/2009

Beijing, China – March 11, 2009 – ATA Inc. (NASDAQ: ATAI) (“ATA”, or the “Company”), the largest provider of computer-based testing services in China, today announced that it has signed an agreement of cooperation with Educational Testing Services (ETS), the world’s largest educational research and assessment organization, whereby ATA will be the exclusive agent for ETS’s Test of English for International Communication (TOEIC®) business in China. This important strategic alliance between ATA and ETS will provide millions of Chinese English language learners with access to high quality testing services by leveraging ATA’s proven testing technology and broad distribution reach, and will help establish an authoritative assessment standards framework for professional English in China.

At a press event held in Beijing today, both parties announced that going forward ATA will be the exclusive distributor for ETS’s TOEIC test in mainland China, and will operate and market the TOEIC business in the region. The current TOEIC operations team will migrate to ATA and will continue to carry on and support the TOEIC business, while the existing TOEIC product and services team is expected to be expanded and upgraded. Please note that, the released test schedules and the existing test operations will not be affected by this adjustment and will remain unchanged.

 “China’s role in the global economy is increasingly important, with Chinese companies making significant progress in global business development. This success has increased the demand for employees with professional English proficiency at Chinese enterprises and organizations, which in turn is expanding the need to access English proficiency,” said Dr. Phillip Tabbiner, Senior Vice president of ETS Global. “ETS recognizes the value of working together with local Chinese partners to leverage the resources and expertise of both companies to provide high-quality assessments to the developing Chinese market.  ETS believes that ATA’s competitive advantages in the testing services industry make it the ideal partner for effectively expanding TOEIC business in China, increasing the test’s recognition by Chinese firms and institutions and enhancing support of TOEIC clients in China.” 

 “We are pleased to work with such a prominent global test sponsor, “said Mr. Lin Wang, President of ATA. “As our first exclusive test delivery service agreement for a global test title, this marks a milestone in ATA’s development in leveraging our competitive advantages and strong market position in China. TOEIC is already a well recognized global English assessment brand in the world and amongst foreign enterprises in China. Our goal is to enhance our service to our established customer base while expanding our addressable market by bringing the TOEIC English assessment standard to a broader range of Chinese businesses. Our cooperation agreement with ETS will help raise the measurement of professional English proficiency in China to world-class levels.”