On May 12, 2017, China Internet Education Conference 2017, jointly organized by E-Learning magazine of Distance Education in China and the Association of China Internet Education Leaders, was held successfully in Beijing. Mr. Kevin Ma, Chairman and CEO of ATA and the first chairman on duty of the Association of China Internet Education Leaders, was invited to attend the conference and delivered a keynote speech entitled “Plan for the Future to Embrace the Spring of Internet Education”.

        In his speech, Mr. Ma shared his views about the development of the Internet education industry. He said, the pattern of Internet education has taken shape in 2017,the model of online education has been verified in vertical sectors, and leading enterprises in subdivided areas have generated profits in large scale. Behavioral data, learning information data, and evaluation data have been booming, making personalized learning possible. The combination of technology and content has facilitated significant improvements in learning efficiency. The new-generation live broadcast technology has enabled the “pan-education” (education for all people) market to emerge and develop quickly, making it possible for individuals to become knowledge producers.

        According to Mr. Ma, with the overlapping of Internet education in three major variables, namely, policy, market, and technology, the era of Internet education has arrived. This requires the industry to understand and grasp the essence of Internet education to build barriers and win in the future. He added, one of the essences of Internet education is “giving top priority to efficiency”, which not only includes learning efficiency, but also operation efficiency. Startups with significant improvement in efficiency will certainly win in the rapid development period of Internet education.

        Currently, as the traditional market bonus of globalization, informatization, consumption upgrading, and popularization of higher education vanishes gradually, the future Internet education enterprises can find the track of sustainable growth only through the continuous innovation and upgrading of technology and service to significantly improve efficiency and have the opportunity to become “unicorns” of the education market.

        Mr. Ma concluded, with the arrival of personalized era of decentralization, education entrepreneurs can change the factor allocation and improve efficiency in the current marginal market only through the continuous driving of technology and product, rather than simply driven by operation, organization and cultural values. Only such entrepreneurial organizations can have the opportunity to become the “next unicorn of the education industry”.

        Themed “Plan for the Future to Win Together”, China Internet Education Conference 2017 brought together outstanding enterprises of the Internet education industry, investment organizations, fund companies, alliance institutions, industry experts, influential people, representatives of universities and colleges and many mainstream media, becoming a special event and platform for China’s Internet education industry.

        The Association of China Internet Education Leaders, jointly sponsored by the E-Learning magazine of Distance Education in China, i-EDU Education Industry Investors Club, and more than 10 authoritative professional institutions, in China’s Internet education industry including ATA, Internet education leading enterprises and well-known investment organizations, is the most authoritative and professional nationwide industry organization in China’s Internet education industry. Mr. Ma, Chairman and CEO of ATA, serves as the fist chairman on duty of the Association.