Date of Release: January 23, 2015

Recently, ATA has entered into a cooperation agreement with Look Ahead. According to the agreement, ATA will provide ATAMTS-based testing and evaluation technology and services to the digital English textbooks, an achievement of cooperation between Look Ahead and Pearson.

As a provider of digital English textbooks of the world-renowned publisersh including Pearson and McGraw-Hill for over 1,800 K12 educational training institutions across China, Look Ahead is a comprehensive educational organization committed to developing English educational training textbooks and courses for children aged between 2.5 and 14, teaching training and course promotion. ATA will provide  e-testing and evaluation technologies and services including pre-learning evaluation, process evaluation and completion assessment for Pearson Digital English Textbooks from beginning to the end. It is another important global customer of ATA after the company provided MTS technology and service to Cambridge Young Learners’ English Tests.

Educational training based on learning result, development and success has become the trend in the digital era. And the role and value of digital learning, and evaluation along the way will also become the key in the process. ATA’s core technologies and capabilities in testing and evaluation developed over the years have been recognized and adopted by an ever increasing number of educational training institutions and digital publishers.  It’s intelligent, digitalized testing and evaluation instruments are becoming one of the core technologies that expand across industries with penetration and application in a wide range of professional fields in K12 education and training, talent selection and recruitment, as well as professional career development.

(If there is any inconsistency or conflict between the English and Chinese version, the Chinese version shall prevail.)