Date of Release: December 11, 2015

Sponsored by ATA the leading service provider of testing and assessment, the 10th International Conference on Testing Methodologies and Technologies , took place at Park Hyatt Beijing on December 10,.

The conference was attended by more than 500 participants from various social sectors, including experts and scholars from Chinese and foreign assessmentcommunities, test sponsors, corporate HR managers, education institutions, assessment agencies, and media. As the global HR world is going through transformation, , HR management in China, particularly talent assessment, selection and development, has been regarded as the key to winning the upcoming “war for talents” for industries and enterprises in China. The conference focused on talent assessment and management in China with a major theme of “achieving excellent talent management with precise competency evaluation. Experts and scholars in the field of testing and assessment from home and abroad were invited to deliver keynote speeches and share their insights at the roundtable forum of the Conference.

Panorama of the Conference

“ATA has been dedicated to the continuous innovation and development of testing methodologies and technologies and constant improvement in service offerings and delivery,” said Mr. Ma Xiaofeng, Chairman and CEO of ATA, after expressing his welcome to all the participants present at his opening speech. “ In the future, the company will continue to focus on testing and assessment and adhere to the idea of ’test, evaluate, and learn’, give play to its core technologies and capabilities developed in the field of testing and assessment over the years, and provide more quality services to more sponsors, managers and enterprises in China’s testing and assessment. by leveraging big data and mobile Internet to connect learning, testing, evaluation, employment seeking and career development”.

Ma Xiaofeng, Chairman and CEO of ATA, delivers a speech at the Conference

Dr. William G. Harris, CEO of ATP (Association of Test Publishers), also gave a speech at the Conference. During his speech, Dr. Harris gave high remarks to ATA for its efforts to promote the communication in the assessment industry between China and the rest of the world and to drive the development of China’s testing and assessment.

William G. Harris, CEO of ATP, delivers a speech at the Conference

During the keynote speeches of the Conference, Mr. David Bearfield, Director of European Personnel Selection Office (EPSO), shared EPSO’s latest methodologies, technologies and methods, as well as its successful cases in talent evaluation, recruitment and selection.

 Department, ICBC (Industrial and Commercial Bank of China), introduced ICBC’s administration system in employee evaluation, assessment, selection and appointment, and demonstrated and shared its concepts and methods in the assessment of employee position qualification and in the evaluation of employee capability at their posts. His demonstration won high attention and praise from the participants present.

Mr. Cui Zhuwang, Head of Test and Certification Administration Office, Education Department, ICBC, delivers a keynote speech

During her keynote speech, Dr. Liu Ying, Dean of ATA Assessment Research Institute, based on the context of China’s current social and economic development and reform, gave a comprehensive interpretation of the problems and challenges facing the nation’s various industries and enterprises in talent cultivation, evaluation, selection, development and management, and put forth the idea of “establishing a talent evaluation system in which the industry, enterprises and colleges can complement each other”. Her speech struck a chord with the guests present.

Dr. Liu Ying, Dean of ATA Assessment Research Institute, delivers a keynote speech

At the roundtable forum at the latter half of the Conference, at the invitation of Dr. Liu Ying, who moderated the roundtable forum, Mr. Tang Qiuyong, General Manager of HRoot, David Bearfield, Director of EPSO, Mr. Cui Zhuwang, Head of Test and Certification Administration Office, Education Department, ICBC, and Mr. Ma Xiaofeng, Chairman and CEO of ATA, aired their own insights on how to achieve excellent talent management with precise competency evaluation. Their heated discussion received a warm response from the guests present, who also joined them in the discussion.

The roundtable forum

Talent is the key to the competition and development of all countries, industries and enterprises. As the leader in China’s testing and assessment industry, ATA is committed to promoting the continuous innovation and sustainable development of the testing methodologies and technologies in China. The International Conference on Testing Methodologies and Technologies, sponsored by ATA, has been successfully held for ten years. Over the past decade, nearly one hundred domestic and foreign top-level experts and scholars in the field of testing and assessment, competent leaders, and guests from corporations have presented their speeches on the development of the industry at the Conference. More than 5,000 accumulated participants have attended these conferences. Through the Conference, ATA, as the organizer, has established a platform of communication for governments, industry associations, education & training agencies, institutions and enterprises and the practitioners in the domestic and foreign testing and assessment industries, shared the latest methodologies and innovative technologies, as well as the best applications and practices at home and abroad in the field of testing and assessment. They have jointly promoted the innovative and sustainable development of China’s testing and assessment industry.

Over the past ten years, the International Conference on Testing Methodologies and Technologies has grown into one of China’s largest, highest-level, most authoritative and influential international conferences on testing methodologies and technologies. The Conference has received extensive attention from domestic and foreign testing and test-related industries, enterprises, media and the general public, enjoying a high reputation both within and outside the industry for its “international horizon, professional topics, authoritative report and open atmosphere”.

(If there is any inconsistency or conflict between the English and Chinese version, the Chinese version shall prevail.)